Marketing.

‘Our culture is marketing. What is marketing? Trying to get people to do what you want them to. 

... the only goal is to get you to buy a product. The only goal. The only goal. The only goal. The only goal.'

- Charlie Kaufman

 

Without Widget clarity and discipline, every meeting is a marketing meeting.

Everyone's in competition to sell themselves.

Buy my opinion (ie me) and not hers (ie her).

The Widget is incidental.

A passing vehicle towing billboards with my portrait: BUY ME!

 

The only goal.

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